I spent 2024 building multiple SaaS products. Some made money, some didn't. The ones that didn't weren't bad ideas. I just overcomplicated everything.
At some point, I stepped back and realised that there are so many easier ways to make money online. Digital products. A newsletter. A course or community with a simple Stripe paywall. You don't need to build your own auth, handle churn, or maintain infra. These things make real money with a fraction of the effort.
So when I see founders grinding on a SaaS for months, I genuinely wonder why this? Why not something simpler?
Is it the scalability? The challenge? Do you actually have a customer pulling you toward it, or did the idea come first?
What's the real reason you're building a SaaS?