Pivoting from marketing agency to SaaS - what am I walking into?

Been running a marketing agency for gyms the past year. Retention is shit, constant hand-holding, and nightmare clients.

Looking at pivoting to SaaS (whitelabel GoHighLevel for roofers essentially) because it seems stickier and way less recurring workload per client once they're set up.

But what are the biggest downsides I'm not seeing?

• Is churn actually better or am I delusional?
• Am I just trading ad account management for tech support hell?
• How hard is it to sell $500/mo software vs $2k agency retainers?
• Realistic timeline to $10k MRR starting from zero?

I come from the agency world, all meetings and Loom videos lol. Never built or sold SaaS before.

What am I underestimating? What's gonna suck that I'm not seeing yet?

Any advice / insight is heavily appreciated

Author: FRSEKassets