Our AEs spend 20+ hours a week on stuff that isn't selling lmao

Just did a time audit and I’m sick. Actual selling (calls, emails, convos), 12 hrs/week.

Admin bullshit (CRM updates, scheduling, proposals, internal meetings), 21 hrs/week.

So we’re paying people $130k to be Salesforce data entry clerks. Make it make sense.

Tried to automate some of this but the team hates every tool I introduce. It’s too complicated. It doesn’t work with our process. Okay well our process sucks so maybe that’s the point.

Our sales efficiency is trash and everyone’s like we need more leads. No bro, we need to stop wasting 60% of our time on nonsense.

Like I’m not asking for magic just can we please not have sales reps manually copying info between systems in 2026?

How do you actually get your team to adopt stuff that makes them more efficient?

Because apparently just showing them the math isn’t enough.

Author: PositionSalty7411