Hi everyone,
I’ve recently been put in charge of marketing at a SaaS startup. We already have a landing page and a working product.
Until now, I’ve mainly worked in product planning, and this is my first time handling marketing at a startup. I’m comfortable planning features, but I feel a bit lost when it comes to marketing, social media, and actually selling the product once it’s ready.
We don’t have a dedicated marketing budget either. I’ve heard that in situations like this, people usually start by focusing on SEO and writing blog content. Is that really the best place to begin?
Fortunately I’ve also scheduled a partnership meeting with a company that targets a similar customer segment, although I’m not sure how helpful it will be.
I’d really appreciate any advice from people who have been in a similar situation.