I make short animated videos for companies.
30 seconds. Simple visuals. No jargon.
And I keep seeing the same thing happen:
Customers who were confused for months suddenly get it instantly.
One client told me:
It made me realize something:
Most companies don’t have a product problem.
They have a communication problem.
So I’m curious:
If you understood a product in under 30 seconds, would you be more likely to care about it?
Or is confusion just part of the deal?