If your marketing team needs to wait for the engineering team for every single update on your site, then it can’t compete in today’s marketing landscape. Going into 2026, you need to run marketing experiments fast and do A/B testing quickly to find out what works and what does not.
And the website is very important for growth; it’s the digital home for your business. Invest in a website that is free from engineering bottlenecks, where marketing can add campaign pages themselves and place CTAs wherever they want.
No bottlenecks → faster marketing experiments → better conversions
Simple maths :)