Hey - I'm trying to find a solid SEO agency for our SaaS product and honestly feeling lost. We tried one agency for 6 months that just pumped out generic blog posts with no actual strategy behind it. Traffic went up a little but zero impact on trial signups.
I know SaaS SEO is different from regular SEO - we need to target bottom-funnel keywords, alternative pages, comparison content, not just informational blog posts. But every agency we talk to shows generic case studies from e-commerce or local businesses.
What should I actually be looking for? How do you separate agencies that understand product-led SEO from ones that just recycle the same playbook for every client?
Would love to hear from anyone who's actually scaled organic signups through SEO. What worked? What was a waste of money?
Budget is around $3-5k/month if that matters.