Launching my first ad today for my little SaaS I’ve been working on for nearly 2 years (from ideation to production). I keep telling myself that because I’m an expert in the problem and very passionate about the “why” it exists, that things are going to be okay. However, I’m also a bit of a perfectionist and this process has been an endurance. Some days I feel great but others I just feel so… lightweight. I keep my willpower up by framing this all as an experiment - like I’m validating hypotheses in each step.
Any advice how to get excited again? Or should I just detach and continue to do what needs to be done until I’m more established?