Basically my overall reaction after checking the newer AI ad platforms featuring advertising agents, campaign launch, creative optimization, and performance loops as called in omneky. The other approach is creatify’s AdMax / performance-guided creative features on the video side. Both directions make sense to me but do make me worried when it comes to letting any system shift from recs to action unresrticted.
For a SaaS team I can imagine letting an agent to spot the fatiguing creatives, suggest hooks from winning ads, generate rough batches. Or flag off-brand or non-compliant claims. Basically up to preparing campaigns for review. But certainly would not want it to freely ramp up budget, move positioning, launch claims-heavy ads without human approval.
For B2B SaaS 1 bad claim can live in screenshots forever. And that sucks.
Thus, apart from risks it gives just as vast growth points so I wonder what parts of paid acquisition are safe to hand over to such an agent safely?