I’ve been noticing something lately: SaaS SEO feels way more unpredictable than it used to.
Google updates keep hitting niche B2B pages, competitor content is getting ridiculously optimized, and even long-form educational pieces don’t always move the needle.
Curious how other SaaS founders or marketers are adjusting?
Are you leaning more on product-led content, case-study SEO, or doubling down on technical improvements? I was chatting with someone from Nine Peaks Media (they work specifically with B2B SaaS SEO), and they mentioned that “topic clusters are becoming useless unless paired with intent-layered internal linking.” That actually made sense, but I’m still experimenting.
How are you all navigating SEO for SaaS right now?