Hello everyone, I hope you’re doing well.
I booked three influencers to promote my SaaS on LinkedIn, and here are the results.
You’ve probably already seen my previous posts. Last time, I booked five, and three of them were completely fake, meaning they were using pods.
Based on that experience with the five influencers, I rebooked three.
The one who performed the best last time was in the French-speaking market, so I thought, why not take three people in the French-speaking market this time?
So I picked three people, budget was 500 dollars per post, for a total of 1,500 dollars.
How did I find them? It’s very simple.
Competition on LinkedIn is extremely low.
There are people with audiences worth far more than Instagram or TikTok influencers, because it's B2B and the audience actually has budget.
But since there isn’t huge demand, they’re willing to post for 500 dollars.
And if you think about it, 500 dollars is five months of someone at 100 dollars per month. Or even one month at 500 dollars. It can be profitable very quickly. For high-ticket products worth several thousand euros per month, it’s almost impossible not to break even.
You just need a few demos, close one client, and you’re good.
How did I contact them?
I looked at the French influencer who had performed the best last time.
I checked who interacted with him the most and who had an audience among those people.
I reached out by sending the post from the previous campaign and said, “We did this promotion with this person, would you be interested?” We agreed on a price, and we were on.
A few things to mention.
My process is always the same.
I want a post that goes viral, with people commenting a specific keyword.
When people comment that keyword, I want the influencer to reply with a link to a Notion document.
Why do we do this instead of directly talking about my tool?
Simply to maximize reach. When I hire a LinkedIn influencer, the goal is to get as many impressions as possible, as many comments as possible, and as many clicks as possible on the links in the comments.
Then the Notion document is basically a blueprint explaining how to implement what was said in the post. And of course, to implement what’s in the post, at some point they will need to click on my SaaS and create a free account.
It’s a big mistake I see most brands making.
I see PipeDrive, I see Canva booking influencers, and no one puts the link in the comments.
People are lazy. If it’s not a direct click, few people will copy your brand name and search for it.
Unless you’re doing brand awareness with a huge budget and you don’t care about conversion, you must put the link directly in the comments.
Then, how do I make sure influencers actually do the work?
I write the post for them, get it validated, create the Notion resource with dedicated tracking links, and I push them all day to reply to comments.
This is extremely important, because if they don’t do it, it’s basically wasted money.
I booked three influencers, each with their own Notion document.
Same content, but different links and images. I wrote the posts, and then they published them on Monday, Tuesday, and Wednesday.
Another thing you can do:
if an influencer is too expensive, negotiate. And if they won’t lower the price, negotiate multiple posts, or ask if they have a newsletter, a YouTube channel, etc. Try to compensate the price difference with extra value. Most of the time, it’s more about price than value. If the influencer says 600 euros, it means he wants 600 euros. But doing one post or two for 600 euros isn’t a huge difference. Negotiate this way, it’s important.
Now for the results.
These three influencers brought a total of 58 trials to my SaaS.
On average, we convert at 30%.
That means around 16 or 17 customers.
That’s 1,600 to 1,700 dollars in MRR. We’ll see if the trial-to-paid conversion matches our usual numbers, but it’s extremely promising.
What’s interesting is that the influencer who performed the best last time performed the worst this time because his post completely flopped.
Still, he remains profitable. The results are very good. It brought thousands of people to the Notion resource, hundreds of people to my website, and again, 58 people added their card, with around 30% converting.
On top of that, we know posts continue to live over time. They will keep bringing trials. All the people who didn’t start a trial but saw the resource will see us again later and think, “I’ve seen this tool before,” which makes conversion easier.
So yes, it’s extremely profitable.
Here are the posts the influencers made
Thanks everyone, bye!