Every company I've been at has had some version of the same problem... comp plans nobody fully understands, quotas that feel like they were set by a dartboard, and a forecast that finance and sales argue about every single Monday.
There's no shortage of tools promising to fix this. Most just add another dashboard nobody checks.
So I'm genuinely asking... what does a setup that actually works look like? Is it the tooling or is it mostly process and ownership? Because I keep seeing teams throw software at the problem and still end up in the same mess.
If you had to rebuild your whole sales performance setup from scratch what would you actually prioritise first?