I've been thinking about this a lot from a marketer's pov. Because most people are now using chatgpt, claude, perplexity etc instead of traditional search so if your brand doesn't get mentioned, you basically don't exist to them.
But how do you even measure that? You can't just manually type prompts into chatgpt all day. and even if you did, the answers change so it's not consistent.
I'm wondering how people in this community are thinking about this problem. I've seen some Saas tools popping up but I don't want to blindly throw money at something if the data is untrackable and they're just making up numbers.