Hello, hope you’re all doing well.
We are launching a B2B subscription based software which has a starting package that is quite cheap, <$1 daily.
The software targets a specific market, and we’re also planning to list it on the Shopify App Store to help generate inbound leads.
I’d love to hear from anyone who has marketed a similar B2B SaaS product, particularly one targeting a specific audience.
What marketing channels or strategies worked well for you? What didn’t work? And if you were launching again, what would you do differently?
Any advice, lessons learned, or real world experiences would be hugely appreciated!