Despite seeing many others doing the same, yet still struggling to get engagement, I tried all the usual LinkedIn tactics to get my message in front of potential clients. Everything from InMails, messages, connection requests with a sales pitch as note, and posts with CTAs. Nothing worked and it felt like I was shouting into the Linkedin void.
Almost out of ideas, I tried something different. I started commenting on posts made by my target audience, adding value without any sales-y language or hidden agendas. It was a game-changer. People started reaching out to me, adding me as a connection instead of the other way around, and wanting to learn more.
The challenge was scaling this approach as a one-person operation. With low expectations, I created a Chrome extension to craft thoughtful, authentic comments. I still edit and tweak each one to ensure I approve and represents me and the way I write.
I'm not claiming to have all the answers, but I've learned that genuine, value-added interactions can lead to meaningful relationships even if they seem slower than cold email (which by the way is so expensive and inefficient). If you're tired of the noise and want to try a different approach, I'd love to chat more about my experience and how it might work for you.