I’m getting a bunch of direct/referral links to my main domain seems like the initial referral is Google.
I know through my GSC the only search term there’s likely that it hits first on Google is if they type my brand name but any other search queries like adjacent to the problem I’m solving are not on the first page.
I’m running a few tiktok and ig accounts promoting my business and so is it just that I’m literally getting people that see my brand on social and just type it in Google and don’t even bother clicking the link in my bio (which has UTM parameters and I’m not seeing them on PostHog bar like once every few weeks) ?
I’m so confused here and curious what other people do in this position? Is the best option an in product message after a high value action to ask where they heard about my product first?