Hi folks,
I've been working as a software engineer at big tech for almost 10 years and want to explore possibilities of side hustling by creating my own product.
I'm checking existing products/markets instead of inventing something. Usually I see some products made for small businesses that follow a subscription model. The first instinct I have is that, "this thing doesn't have an infrastructure cost at all, I could offer feature party for half of the price and still cover the infra costs with the very first client."
But the part I'm struggling to answer is how to attract the customers in an established market? When I put myself into a business owner's shoes, I wouldn't really care that there's a $20/month cheaper alternative, while I have something that's been working fine for me for years.
How do you guys solve this part before working on your product?