Collecting SaaS reviews without annoying customers is all about timing, relevance, and making the process effortless. Ask for feedback right after a user completes something meaningful, like achieving a result, upgrading a plan, or contacting support.
Keep the request friendly, short, and optional. Offer multiple review formats so users can choose what works for them, a quick star rating, a short comment, or a full review. In-app prompts work well when used sparingly, and automated follow-ups can help if they feel personal, not pushy. When customers feel appreciated and not pressured, they’re far more likely to leave a genuine review. What do you think? How are you collecting your SaaS reviews on different platforms like G2, TrustPilot?