How do you actually use Reddit to find leads for your business?

I’ve tried tools like GummySearch and similar platforms, and while they’re genuinely useful, I just can’t justify paying $29–$70/month long term especially when you’re still early and validating.

Right now I mostly:

• Manually scan subreddits
• Search keywords
• Save posts and check back later

It works, but it’s time-consuming and easy to miss good conversations.

I recently signed up to the waitlist of a newer tool that’s still in dev and priced way cheaper, so I’ll probably switch to that once it launches but until then I’m trying to improve my process.

For people who’ve had success:

• Do you actively track specific subreddits or keywords?
• Do you comment first, DM, or just observe?
• Are you doing this manually or using tools (and if so, how do you justify the cost)?

I’m trying to figure out a sustainable way to use Reddit for lead discovery without burning crazy amounts of money every month, so I’d love to hear what’s actually working for people here.

Author: chikanlegbees