Im new to advertising and need some help. My ICP is 18-24 year olds in finance undergrad programs/recent grads.
Over the \~2,600 clicks I got, I only got two signups. With that being said, I went in and checked posthog for analytics and saw that the mobile UI was causing users to drop off vastly.
I know there is demand for my site, as one reddit post in r/financialcareers yielded me 45 user signups with about 6k impressions.
In my ads, im targeting r/financialcareers, United States, and with interests in recruiting.
I've since fixed/changed the mobile UI to optimize for less friction at petespostings.com
For people experienced in advertising, what are these numbers telling you/whats the story here?
Thank you in advance for the help!
