First SaaS landing page what actually matters vs fluff?

I’m building my first SaaS (salon management tool) and am currently working on the landing page.

Before I overdesign or add unnecessary stuff, I want to understand what actually matters.

From your experience (as users or builders):

• What are the MUST-HAVE elements on a SaaS landing page?
• What makes you trust a product enough to try it?
• What’s something most SaaS landing pages get wrong?
• Do you prefer simple vs detailed landing pages?

Right now, I’m thinking of including:

• clear value proposition
• feature highlights
• screenshots/demo
• pricing
• CTA for free trial

But I’m not sure what actually drives conversions vs just looking good.

Would really appreciate honest feedback, especially from people who’ve built or used SaaS products.

Author: NoEffect1189