Fight the churn

How do you manage to "fight" the churn ?

I can't grow my MRR mainly because of my churn rate, which is at 45%.

I have 3 plans, middle one has 7 free days and is 95% of my sales.

My trial to paid rate is ok at 35%.

What is your best tip to avoid this huge churn amount ? People continue their trial but then churn, where could be the issue on my app ? More guidance ? Video guides ? Better user parcours ?

Thanks !

Author: Lumpy_Bowler581