Conversations are the foundation of humanity. We discover what clicks with others and what's relevant through conversation, we sync with others.
If a product is to be successful, it must trigger a conversation among the customers about the product and the product story itself must make narrative sense.
That's why a good product must necessarily be the result of a long and deep conversation with the ideal customer.
Unlocking the key aspects of conversation is likely to be an important key for success in SaaS and other domains