Hello everyone, thought I’d share a reflection this Sunday.
I shared a reflection last week about consistency and doing tiny actions every day rather than trying to figure all of marketing out.
I’ve been more consistent than ever, and I market every day now. However, I haven’t really found a way to do it that actually generates users.
The way things have worked for me is I’ve engaged a lot in communities where my target users live (study communities). Commenting, then DMing some, and only after having a genuine conversation I would mention my app.
It’s a nice pipeline, but I realized it’s good for building trust, learning about my target users more, finding a voice, and so on. However, it’s not good for generating new users that actually go to the app, sign up for an account, and start using it.
So I guess that’s the main conclusion this week: I need a pipeline for more direct marketing. I’ll try doing more posts next week in different formats, while continuing the “build trust”, commenting pipe line.
The challenge is that simple “Here’s the app I made… check it out!” posts doesn’t work for me nor for the communities I engage in. People hate soulless marketing like that (I do too). So finding a way to be direct enough for people to actually find your app, but also not sounding like a generic salesperson, is something I continue to struggle a bit with.
Very curious to hear everyone else’s Reddit marketing strategies, especially if you’re in SaaS!
Hope everyone had a good week! Be curious.