We’ve been working with some SaaS tools and it’s crazy how growth really depends on how users will act. like even if the tool is good (and some of them are really solid) those small businesses could just have no idea how to use it. We’ve had situations happen where they just weren’t consistent with ther updating listings or didn’t reply to reviews. What did they expect to happen I don’t know.
My friends company used getpin which makes it easier (they handle the operational mess, make things more automated) but even with a tool those businesses need to get into the habit of updating their content. And they don’t… and then put their blame elsewhere when the product doesn’t perform
How does anyone deal with this lack of consistnecy?