Someone on one of these SaaS subs was offering to look at people's sites and review SEO. I put up my site for review and got straight embarassed lol. I was missing canonical tag, H1, social tags, had bad landing page structure/schema, had soft 404s, and like... no crawlable content. Unless bots did a second js pass, all they saw was like, a paragraph of the same meta description on every page they hit.
I didn't even have to understand it, I basically just pasted the comment and it fixed everything. Nothing's ever easy, but sometimes I guess it can be.
