It feels like a growing number of “indie hacker” or “solopreneur” posts aren’t coming from people actively building products but from people selling tools about building SaaS.
Idea lists, SaaS marketplaces, growth templates, and “playbooks” are everywhere. What’s often missing is evidence of a real product, real users, or a real problem solved. The stories are polished, but the building part seems thin.
What concerns me most is how marketing is now wrapped in the language of reflection. Posts framed as “lessons learned” or “my journey” are often just funnels in disguise.
A few days ago, I asked a genuine question about marketing strategy. Within hours, I received multiple DMs pitching notes, videos, and templates. No one asked what I was building or what problem I was trying to solve just sales.
Maybe we’re drifting away from what made them valuable in the first place.
Curious to hear others’ perspectives are you noticing the same shift, or am I missing something?