5 years in, we reached $5M ARR, fully bootstrapped

Our form builder Tally just crossed $5M ARR, and as the tradition goes, I wrote a summary of what happened since our last update.

https://blog.tally.so/the-road-from-4m-to-5m-arr/

  • We're still bootstrapped
  • Still a tiny team
  • Still growing organically
  • Still obsessively listening to users

What changed

→ We dropped revenue targets, instead we’re optimizing for product quality
→ AI search is our #1 acquisition channel
→ A trusted community is becoming our moat

We're chasing a feeling: that every time you open Tally, it just works, and it's a little bit better than the last time you used it.

To our community: thanks for being part of this journey. Whether you've been here since the Product Hunt launch in 2021 or you just signed up last week, you're the reason we get to do this 🫰

Author: Marie-Tally