I run a Black Friday deals directory and decided to dig into what's actually getting clicks vs. what I thought people wanted based on 3 days of data (ps: I launched directory 3 days ago).
Here are 4 insights to improve your Black Friday deal performance:
Literally every single top-performing deal is lifetime access. Zero monthly subscriptions in the top 10. Everyone's trying to escape subscription hell and will pay more upfront to do it.
Despite 2025 being the "year of AI," products leading with AI buzzwords are underperforming hard. People want practical improvements.
Cheaper ≠ more clicks. Premium-priced lifetime deals are competing just fine with budget options. People aren't hunting for the absolute cheapest thing, they want value density and are willing to pay for it.
I saw products at 30% off getting demolished by 50%+ discounts though. Discount depth matters more than base price.
These insights are based on data from 800+ visitors to my Black Friday Deals Directory over the first 3 days since launch. I hope this will help you to create right kind of Black Friday deal.