i saw pieter levels talk about his seo strategy years ago and it completely changed how i think about organic growth.
if you’re still manually researching every single keyword and staring at a blank screen wondering how to scale your organic traffic, you are likely struggling with a bottleneck that doesn't need to exist.
i used to believe that the only way to get real results from SEO was to move slowly and handle every piece of the puzzle myself.
For my previous startup, i spent a massive amount of time coordinating with experts to build out a content library, and while the quality was there, the speed was not.
Today, i use a more tactical programmatic approach to scale high-quality content without losing my mind.
The secret is building a "variables" spreadsheet.
Think about a search term like "best [tool] for [industry] in [location]".
i create a master template for the page structure and then swap out those variables.
One day i might generate 50 pages for "Best SEO software for plumbers in Austin" or "Best SEO software for dentists in Miami".
The content stays high quality because the core value proposition remains the same, but the specifics are tailored to the user's local intent.
To make this work, you have to help Google find all those pages.
i always create a dedicated directory page with basically a simple index or "hub" that links out to every single one of these programmatic pages.
This allows crawlers to navigate the site easily without getting lost in a flat architecture.
Then, i add the main pages of that directory to my sitemap.
You need to take the bots by the hand to help them learn your site
i also focus on high-intent clusters, like comparison pages, where the structure of the information is just as important as the words on the page.
Google and AI search engines are looking for clear, structured, and authoritative answers.
The strategy that changed everything for me was automating the keyword research and topical mapping first.
Once you have a map of every relevant "how-to" and "alternative" keyword in your niche, you can use AI to generate the first drafts of that content at a level of quality that used to take weeks to produce.
On every one of these pages, i track the performance with utm parameters and make sure the call to action is clear and low-friction.
It is much easier to grow a business when you have a predictable stream of organic traffic feeding into a proven offer.
And if you mix this with "free tools" you can probably rank much faster
Have you tried programmatic SEO or building free tools? i would love to check out your implementation
Much love
Aria, from rebelgrowth.com