In more than 10 years in B2B tech marketing, I've never worked at/with a company that was successful at outbound. I have never seen a well-performing setup created by other people, I never succeeded (despite multiple attempts) to hire the right person or agency to execute the job for me, I've never managed to build a viable motion myself. Everything I saw was a lot of busy-work setting things and the results were a joke compared to the inbound.
I now - again -need to start and scale outbound motion for my company. I know my ICP, I know a trigger, I know what to tell them. But I keep postponing it, because I'm sceptical it can work at all!!!
If you are successful in outbound and you are the person doing it by yourself, please tell me, how many emails do you send per month, what's your open rate, what's the close rate, what tools are you using.
I keep seeing posts from people sending tens or even hundreds of thousands emails per month, generating pipelines, bragging about how outbound is the best thing that they do. But most of them sell tools, workflows or data for outbound.
So I need some benchmarks and inspiration from people without personal interest in promoting outbound. Anyone?